New Macclesfield Town Commercial Manager Ellie Reynolds spoke to Silkmen TV earlier this week to provide her first update since joining the Club.
She described how her previous experiences have equipped her with the skillset necessary for her new position, and shed some light onto her work at the Club so far.
“I am really enjoying it and, to be honest, Macclesfield Town is quite different from places I have worked before,” she said.
“There are definitely advantages to working in a small knit team and I am really enjoying being able to put my skillset into practice.
“For the first week I largely worked from home just to get to grips with my role, and since then I have been in the office at Moss Rose being able to promote the Club.”
As well as being a recent graduate from UCFB, Ellie also has an abundance of practical commercial experiences both close to home and overseas.
“I recently graduated from university where I studied Football Business and Marketing at UCFB.
“That definitely allowed me to build up my skillset and gave me an idea for my current role. During my time there I also got some opportunities; for example, I went to Texas for three months to work for the Brazos Valley Cavalry - they are affiliates of Houston Dynamo in the MLS.
“During my time there I performed a variety of different roles and that definitely helped to build up my skillset also.
“What has set me in the best stead for this job is definitely working at Port Vale.
“During my time there I got to see so many strong partnerships being formed and also see the real community feel the club has.
“That is now exactly what I am trying to replicate here at Macclesfield Town.”
As to her motivations for coming to work for the Silkmen specifically, Ellie admits she sensed an opportunity to revive the Clubs’ commercial scene.
“It was a great opportunity for me, and it seemed like the logical progression in my career.
“It is great to be able to put those skills into use and being able to use my own ideas and make the role my own is what I have enjoyed the most.
“It is a great opportunity to be able to change the clubs’ image for the sponsors, the fans and everyone.”
In terms of her immediate priorities, Ellie has been working to provide an accessible brochure of the clubs’ commercial offerings which will be ready this week.
She has also been looking to rebuild relations with our existing and previous commercial partners.
“When I first came to the club, one of the priorities was to do a commercial brochure; that is actually going to be uploaded onto the website this week.
“After that it was to create new partnerships as well as reaffirm the old ones. I think with there not being anyone in my position for a year, unfortunately some of them did suffer, but I do think as the new season progresses there will definitely be a change in the club and be back on board.
“One way I want to take the club forward in a commercial sense is, like I mentioned earlier, to build up some promising partnerships with those in the local community.
“I think it is really important that we do form these partnerships because essentially they help to keep the club alive so I am really looking forward to being able to take that under my wing and be able to build up some partnerships for the Club.”
With government regulations in mind, Ellie has also been working to rethink our matchday hospitality; and is optimistic about navigating these challenges to provide the best possible matchday experience for both our supporters and commercial partners.
“They are one of the most important things, having our loyal supporters and our sponsors there is so important to keeping the club afloat and they give so much to the Club.
“They give so much to the club, both the supporters and the sponsors, so to be able to give something back in the form of a great matchday experience and a great atmosphere is definitely what I am trying to do.
“I already have a few ideas as to how we are going to be improving the hospitality for next season, so I am excited for everyone to see.
“We have been thinking about how we can do the hospitality side of things safely, and it is definitely something that we can do, government restrictions allowing; so I am hoping that nothing changes in that sense and we will be able to welcome fans back into hospitality when the season starts.”
Finally, Ellie had a message to those who are considering getting involved with our commercial offerings ahead of the upcoming campaign.
“I would say that now is a really exciting time to be part of the Club.
"There is so much change happening, with them bringing myself into the commercial department to look after these new partnerships; and then obviously we have just appointed Tim Flowers and we are getting a new team.
“I definitely think this season is going to be all about change, and rebranding the Clubs’ current image, so it is an exciting time to be part of the Club.”
To contact Ellie in order to discuss any aspect of our commercial offerings, please call (01625) 264686 or email email@example.com