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Club News

Media Update: July 2020

9 July 2020

Media Manager Bob Trafford provides an update.

First of all, I hope that you are all keeping safe and well during what are still very surreal times.

Uncertainty clearly infiltrates so much of all our daily lives at the minute and that in itself presents it's own unique set of problems on so many levels.

Despite this, I wanted to write to you all by way of an update centring on the media aspects of the Club.

First of all, I know that many supporters have become frustrated due to the lack of player / staff involvement within our media output over recent weeks.

I share your frustration totally - this week more than ever, due to the fact that we are in the process of unveiling our end of season awards.

It would be great to have the winners speaking to the fans after receiving their accolades, as well as providing more general content in terms of how they are keeping fit - both mentally and physically during this period.

Unfortunately, the constraints of furlough do not permit this and we have to abide by the rules and regulations fully at this time.

The same can be said for any staff member who is currently on furlough leave - hopefully this can be resolved in the near future and as soon as it is, there will be content galore I can assure you!

Moving on, you may have seen that we have advertised for voluntary media positions which have become available ahead of the 2020/21 season.

We have received an incredible number of applications so far, with the overall standard being very high.

I would like to personally thank everyone who has shown an interest in these positions and would urge anyone thinking about it to send their C.V together with three recent examples of their work over to before the 24th July deadline.

We have some really interesting ideas for the new season and I really am very optimistic that we will have a great team behind us in this sense.

Once the personnel has been finalised, I will update you further in order to introduce them formally.

The next area which I would like to touch on, is that of the Community Call Service which was launched back in March.

Together with our colleagues within the Community Sports Trust, we have made close on two hundred calls now and have found these to be incredibly rewarding on so many levels.

There is a temptation to think that as lockdown is eased, these calls are slowly becoming less effective.

I disagree with this for a couple of reasons. The first is that for any people, the easing of lockdown itself can elicit anxiety and uncertainty as we familiarise ourselves with what will be the new normal.

The second reason why I think that these calls are still valuable is that mental health problems can affect anyone at any time - not just as a result of the Covid-19 pandemic.

As a result, it is my intention to keep these going and provide as much support as we can to those who need it most.

If you or someone you know could benefit from taking advantage of this initiative, then please do not hesitate to get in contact with me by emailing

Yesterday we published our first monthly Club Update, which I do genuinely believe is a step in the right direction in terms of improving levels of communication from the Club.

This was my number one priority when I joined the Club and remains so today.

In many respects, we collectively have to change the whole narrative of the Club from one which is seen to be insular and exclusive to one which embraces the opinions of sponsors, stakeholders and most importantly for me, our loyal fans.

That has to be non-negotiable going forward and this is just the first way in which we can start to change that narrative. I have a number of other ideas which I hope to be able to put in to practice in the near future which will significantly improve communication levels further.

If you have any comments (good or bad) to make in this regard, please do let me know.

Finally, even though I have rambled on for quite some time now I am also acutely aware that some issues affecting our Club have not been covered within this or the Club Update issued yesterday.

As things become clearer over the next few weeks, I am hopeful that all your queries will be addressed in a more comprehensive and definitive manner.

It goes without saying that if you would like to raise anything specific with me, then please do get in touch either via the aforementioned email address or by calling the Club on (01625) 264686.

Bob Trafford
Media Manager / Fans Liaison Manager.
Macclesfield Town FC.

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