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Club News

Media Matters

13 September 2018

Media Manager Bob Trafford provides an update.

It has been a few week's now since I last wrote to advise you on media developments within the club, so I thought that now was an opportune moment to advise on a number of areas which I have been working on.

Firstly, I was proud to represent Macclesfield Town at the EFL's annual Communications Meeting at Stadium MK yesterday.

This not only provided me with a great opportunity to network with Media Manager's from throughout the EFL's three division's, but it also gave me some invaluable knowledge in terms of how I can take our media output to the next level and make it the best that it can be.

Over the next few weeks, I will be exploring a range of areas within the club, not least how we can support Mind's partnership with the EFL as we approach World Mental Health Day on October 10th.

This is something which many of you know that I am passionate about and I want to create something unique to mark this important day.

One of the main new areas which I have been involved in is the facilitation of our iFollow channel.

This not only provides fans with a great way to follow the games if they can't make them, but it is also proves to be a very worthwhile income stream to the Football Club.

I have gained a plethora of comments from fans regarding this service since it's inception, with the vast majority viewing iFollow as being a positive addition to our media offerings.

If you have any comments which you would like to pass on, then please do speak to me and I will be more than happy to cascade these where appropriate.

Another area which I am involved in is the production of the matchday programme and I have tried to bring this closer to the fans by the inclusion of regular features -  such as the profiling of one of our loyal fans, as well as looking back at emotive occasions which we all remember from the past.

That said, I am always looking to improve the programme and if there is something which you feel would be a good addition to it, then please do get in touch.

Finally, I would like to thank Head Groundsman Danny Walker and Ged Coyne for their help in creating a new Media Room at the club which is located within the London Road side of the ground.

When I travel to away stadiums, more often than not there is an area where media personnel can gather to start their work, find out all the relevant information ahead of the game and be welcomed by the home officials.

I wanted to create this at the Moss Rose and thanks to the hard work of Danny and Ged, coupled by the phenomenal efforts of Jim Goodwin and Andrew Galloway, we can now offer media personnel this facility.

As always, if there are any comments which you would like to make regarding the media side of things at the club then do not hesitate to contact me.


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